−7%L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Dark Ash Blonde 7A, 1 Hair Dye Kit
by L'Oreal Paris · Hair Care
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55,801 verified reviews · We may earn a commission · Disclosure
Fair price · based on price history, ratings & popularity
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Why it's a great deal
Find Your Superior Preference Signature: Our new and improved Superior Preference Permanent Hair Color creates rich, luminous, fade-defying hair color for gray hair coverage, radiance and conditioning for up to 9 weeks. Suitable for all hair types
No-Drip Permanent Hair Dye Formula: Now with a no-drip texture, our gel formula offers better hair adherence and a more precise application. A concentration of long-lasting dyes combined with conditioning gel texture results in better hair fiber coating
Hair Color Kit: Includes Color Gel, Developer Crème, Shine Protect Conditioner, 1 pair of gloves and instruction leaflet. Our UV Filter and Vitamin E-infused Shine Protect Conditioner helps keep first-day color vibrancy and provide silky, resilient hair
L'Oreal Paris Hair Coloring Products: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
Our Data-Driven Analysis
L'Oreal Paris holds a 4.5/5 rating from 55,801 verified buyer reviews in our Hair Care category. This places it among the highest-rated products we track — buyer satisfaction is exceptionally strong.
At $12.97, this represents a 7% discount (saving $1.02) from the typical price of $13.99. A modest discount, but combined with the strong reviews, it offers fair value.
Our proprietary Deal Score rates this a 5.1/10 based on price history, rating trends, review velocity, and category positioning. Fair value currently — consider waiting for a deeper discount if your timeline is flexible.
Compared to 8 similar products in Hair Care, pricing is above the category average ($7.31).
Analysis generated from 55,801 verified reviews · Price data updated hourly · Methodology: how we analyze
Customer Ratings
This product holds a 4.5/5 average from 55,801 verified customer ratings on Amazon. We surface the genuine retailer rating here so you can judge the deal at a glance — and we link straight to the source so you can read the real reviews yourself.
Read customer reviews on AmazonRatings are aggregated from Amazon and re-verified hourly. We may earn a commission if you buy through our link.
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L'Oreal Paris
$12.97−7%