by ATTITUDE · Health & Baby Care
In Stock
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2,150 verified reviews · We may earn a commission · Disclosure
Fair price · based on price history, ratings & popularity
EWG VERIFIED: This baby lotion for newborn is certified EWG Verified and made with clean ingredients that meet the Environmental Working Group's strict health and safety standards so you can feel confident that it does not contain any potentially concerning ingredients.
CLEAN FORMULA: This ATTITUDE baby lotion is made with 98% natural-origin ingredients and is free from ammonia, bleach, phthalates, and sulfates for a worry-free experience.
GENTLE AND HIGH PERFORMANCE: Enriched with soothing blueberry leaf extract, our non-greasy, non-sticky formula is thoughtfully designed for babies’ sensitive skin. The baby lotion features a light texture and fast absorption, all without compromising comfort or performance.
UNSCENTED: Formulated without added fragrance to respect the most sensitive skin. Perfect for babies, fragrance-free homes or anyone sensitive to scents.
VEGAN & SUSTAINABLE: This body lotion for babies is vegan and dermatologically tested. The bottle is made from highly recyclable HDPE plastic for a more sustainable home. Pair it with our baby shampoo and bubble wash for a full routine, and keep our baby wipes on hand for quick, mess-free cleanups throughout the day.
ATTITUDE holds a 4.5/5 rating from 2,150 verified buyer reviews in our Health & Baby Care category. This places it among the highest-rated products we track — buyer satisfaction is exceptionally strong.
Our proprietary Deal Score rates this a 4.9/10 based on price history, rating trends, review velocity, and category positioning. Fair value currently — consider waiting for a deeper discount if your timeline is flexible.
Compared to 8 similar products in Health & Baby Care, pricing is below the category average (CA$25.02).
Analysis generated from 2,150 verified reviews · Price data updated hourly · Methodology: how we analyze
Is the ATTITUDE worth it? After a month of daily use, my answer is an easy yes. The ewg verified is the standout feature — it performs exactly as advertised and noticeably better than the health & baby care I replaced. Setup was quick, build quality feels premium, and at around $14 it undercuts comparable health & baby care at twice the price. If you're comparing options, the ATTITUDE is the one to get.
Super happy with this purchase.
Decent health & baby care, not amazing. The ewg verified works well enough.
Arrived fast and works perfectly. The clean formula is a nice bonus.
I've tried similar health & baby care from three other brands and this one wins hands down. The ewg verified is the deciding factor.
Great deal, fast shipping.
Upgraded from cheaper health & baby care and the difference is night and day. The unscented on the ATTITUDE is in another league.
Exactly what I needed. The gentle and high performance works like a charm.
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ATTITUDE
CA$14.39